OREANDA-NEWS. June 14, 2016. Steve Jobs probably would've hated this.

The late co-founder was famously obsessed with simplicity. Apple's Worldwide Developer Conference keynote on Monday was anything but, offering a dizzying list of features.

"The mother of all releases," Apple CEO Tim Cook boasted about the "gigantic" nature of iOS 10, the latest version of its software that powers iPhones and iPads.

But there's something to be said about the less is more approach, with few standout announcements emerging from the two-hour presentation. If last year's WWDC offered just as many tidbits, it had the theme of security and privacy to tie everything together. Today's potpourri mix of news felt like a bit of a scattershot approach, with Apple feeling a bit adrift.

The closest Apple got to a level of consistency is its move to open up critical apps -- Siri, Apple Maps and Messages -- to third-party developer support.