OREANDA-NEWS. August 12, 2016. myTarget advertising platform is the first in Russia to become a Certified Partner of TUNE, one of the biggest international mobile analytics platforms.

myTarget complied with a number of requirements within the Certified Partner Program (CPP). myTarget clients can be sure that it meets all the TUNE quality standards. For example, the platform provides a high level of support for shared clients and complete technical integration, such as postback support, used for tuning an advertising campaign. The discrepancy with the TUNE statistics is within the allowed range, which proves high precision of the counters. Besides, myTarget undertakes to implement the best practices within 30 days upon their introduction.

"TUNE certification program is an important step in providing transparency and standardization of the best practices in mobile advertising," says Elina Isagulova, Commercial Director of Mail.Ru Group."We always look to provide myTarget clients with the most handy and innovative tools, and the status of a TUNE certified partner is a new international-level proof that we have chosen the right strategy."

“Both MyTarget and TUNE are strongly committed to helping marketers understand their mobile campaign performance through accurate measurement and attribution. MyTarget is a very large and reputable partner of TUNE based in Russia,” said Cameron Stewart, General Manager of TUNE. “I am very excited to add MyTarget to our exclusive roster of reputable TUNE Certified Partners that marketers can trust to deliver a seamless mobile advertising solution.”

Common standards applied to TUNE Certified Partners ensure the high quality of the advertising service for the clients. Selecting certified partners allows enhancing the effectiveness of advertising campaigns. Certified partners can be identified using the Integrated Partner Index within TUNE interface.

Mail.Ru Group products are regularly featured in the international rankings of mobile analytics systems. According to AppsFlyer, Mail.Ru Group ranks in the top 10 by the retention score among gaming and non-gaming media resources.