02.04.2025, 10:05
Revenue of the Golden Apple in 2024 increased by 66% to 155.5 billion rubles
Source: OREANDA-NEWS
OREANDA-NEWS By the end of 2024, the Golden Apple omnichannel network for the sale of beauty products took the first place in terms of size and revenue growth among the top five major beauty retailers in Russia, according to the Federal Tax Service.
As indicated on the FTS website, Golden Apple's revenue from sales in Russia in 2024 amounted to 155.5 billion rubles (excluding VAT), which is 66.3% higher than the previous year.
The revenue of the Latoile network reached 89.3 billion rubles last year, showing an increase of 5.3%. For Rive Gauche, this figure amounted to 37.4 billion rubles, which is 6.6% higher than the results of 2023. The revenue of the Druzhka cosmetics store chain amounted to 24.8 billion rubles with an increase of 28.1%. Revenue of Ile de Bothe, in turn, decreased by 4.8% to 8.2 billion rubles.
As noted in the Golden Apple, the company's growth rate has been outpacing the growth dynamics of the Russian beauty market for several years. "The Golden Apple's growth in 2023 was 52.3% compared to last year, and 66.3% in 2024. Over the past 5 years, the company's revenue has increased 7-fold," the company commented.
According to the Brandlab rating, in 2024 the Golden Apple brand entered the top 5 strongest and top 100 most expensive Russian brands.
One of the key factors in the company's business growth rate was its reliance on e-commerce. Revenue from online store sales has doubled over the year, and the share of e-commerce in total turnover is more than 50%. "In 2024, customers placed about 47 million orders in the Golden Apple, of which 20.5 million (43%) were in the online store. The average online receipt is 56% higher than offline," the message explains.
During 2024, the company also opened 4 new offline stores, with a total area of about 45,000 square meters. In addition, Moscow has its own PVZ companies, and several dozen more openings are planned for 2025. On the eve of major holidays, temporary points of sale (pop-up format) were opened. This practice was continued this year.
In parallel with the development in Russia, the company launched omnichannel sales in Qatar, and opened an online store in the UAE in the winter. By the end of 2024, the retailer was doing business in 5 countries — Russia, Belarus, Kazakhstan, Qatar and the UAE. It is planned to open an offline store in Dubai and launch a business in Saudi Arabia in the near future.
As indicated on the FTS website, Golden Apple's revenue from sales in Russia in 2024 amounted to 155.5 billion rubles (excluding VAT), which is 66.3% higher than the previous year.
The revenue of the Latoile network reached 89.3 billion rubles last year, showing an increase of 5.3%. For Rive Gauche, this figure amounted to 37.4 billion rubles, which is 6.6% higher than the results of 2023. The revenue of the Druzhka cosmetics store chain amounted to 24.8 billion rubles with an increase of 28.1%. Revenue of Ile de Bothe, in turn, decreased by 4.8% to 8.2 billion rubles.
As noted in the Golden Apple, the company's growth rate has been outpacing the growth dynamics of the Russian beauty market for several years. "The Golden Apple's growth in 2023 was 52.3% compared to last year, and 66.3% in 2024. Over the past 5 years, the company's revenue has increased 7-fold," the company commented.
According to the Brandlab rating, in 2024 the Golden Apple brand entered the top 5 strongest and top 100 most expensive Russian brands.
One of the key factors in the company's business growth rate was its reliance on e-commerce. Revenue from online store sales has doubled over the year, and the share of e-commerce in total turnover is more than 50%. "In 2024, customers placed about 47 million orders in the Golden Apple, of which 20.5 million (43%) were in the online store. The average online receipt is 56% higher than offline," the message explains.
During 2024, the company also opened 4 new offline stores, with a total area of about 45,000 square meters. In addition, Moscow has its own PVZ companies, and several dozen more openings are planned for 2025. On the eve of major holidays, temporary points of sale (pop-up format) were opened. This practice was continued this year.
In parallel with the development in Russia, the company launched omnichannel sales in Qatar, and opened an online store in the UAE in the winter. By the end of 2024, the retailer was doing business in 5 countries — Russia, Belarus, Kazakhstan, Qatar and the UAE. It is planned to open an offline store in Dubai and launch a business in Saudi Arabia in the near future.
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