OREANDA-NEWS. October 26, 2012. More than half (52 percent) of all U.S. consumers surveyed say Internet service is their home's most important utility, according to the first in a series of tech consumer research surveys, called the Verizon FiOS Innovation Index: Borderless Lifestyle Survey, reported the press-centre of Verizon.   

And if you  have an Internet-connectable device with you at all times whenever you leave your home, there is a good chance that you are one of the nearly 40  percent of Americans that the Index identified as "borderless consumers."

The Borderless Lifestyle
Verizon believes the Borderless Lifestyle is a result of the convergence of wired and wireless broadband networks, and the unique user flexibility and personal empowerment that converged services enable.  The Borderless Lifestyle is about eliminating the old technology boundaries that used to separate networks and service platforms, home and work, allowing customers to connect and accomplish what they want or need to do, whenever they wish, wherever they are, using the device that they prefer.

"As the borderless consumer segment continues to grow, so will the need to identify, understand and anticipate what consumers truly want in their increasingly connected lives - today and in the future," said Eric Bruno, vice president of FiOS strategy and development for Verizon.

Home is the Hub of Digital Life
The FiOS Innovation Index found that while borderless consumers are well-equipped for anytime, anywhere online engagement, their digital activities - communication, entertainment and commerce - still revolve around their physical home.

The Index will periodically examine trends in connectivity, device adoption and user experiences that are shaping consumers' lives and driving innovation in the connected media and services industries.  The index will provide insights into large-scale trends for adults living in the U.S. and explore how they are using advances in technology and innovation to live a life more connected and without borders.

Who are Borderless Consumers?
Borderless consumers are found in every ethnic and age group - from millennials to generation X, baby boomers and the mature generation - though 18-to-34 year-olds constitute the greatest number of borderless consumers.  Many are college educated, own their home, and nearly half of them earn \\$75,000 or more annually.

If you are also motivated to make technology and connectivity upgrades, and are interested in enjoying the benefits of a digital smart home, you are definitely among the 39 percent of U.S. adults that are living the Borderless Lifestyle.

The study also found that women (53 percent) outnumber men (47 percent) in the borderless consumer segment.