OREANDA-NEWS. September 07, 2015. Coming on the heels of the release of Ford’s latest generation of SYNC®, Ford Motor Company has announced that its second annual SYNC AppLink™ Developer Conference will be held in collaboration with TechCrunch Disrupt SF.

For the first time, the Sept. 19 event will be held in San Francisco, capitalizing on the region’s resources as a technology hub and leveraging Ford’s recent expansion of its Research and Innovation Center in Palo Alto.

“Ford was the first automaker to host a developer conference, and at the event last year we experienced the power of innovation within the developer community,” said Doug VanDagens, global director, Connected Services Solutions at Ford Motor Company. “For the second annual hackathon, we hope to break new ground and discover new ways to enhance the in-car experience.”

Ford invites mobile app developers to join the global Ford developer team to create original apps that leverage Ford technology in order to enhance or even redefine the role of the automobile in enhancing the in-car experience for customers by integrating their favorite apps or creating all new ones that improve their time behind the wheel.