OREANDA-NEWS The achievements of Russian companies, which have replaced imports from abroad, can create obstacles to the return of Western brands to the market. This is reported by Bloomberg.

The agency notes that the strategies of Russian companies are aimed at preventing original brands from regaining their positions among 140 million Russian consumers.

As the author of the article notes, the success of Russian companies has been accompanied by an unprecedented increase in revenue. After the start of the free period, wage growth exceeded inflation, which contributed to an improvement in consumer sentiment after a period of uncertainty. At the same time, daily life remained stable, despite the sanctions imposed.

Earlier, the head of the Association of Online Commerce Companies (AKIT), Artyom Sokolov, said that Western companies that left Russia after 2022 would face great competition from local retailers if they wanted to return. Booking services popular in Western countries are likely to face similar difficulties in the event of a potential return to Russia, he added. We are talking, in particular, about Booking.com and Airbnb.