Decathlon decided to open a sports brand in tune with Adidas in Russia
The management of the domestic organization has submitted an application to Rospatent for the registration of the ADS (All Do Sport) brand. It is noted that this abbreviation is similar to the stock ticker of the Adidas group of companies, which is also designated as ADS. At the moment, the request is at the stage of formal consideration.
Earlier it was reported that Decathlon agreed to sell all its Russian assets with the Russian company ARM, including the one that owns the Mango franchise. 35 stores and a warehouse will become the property of the latter. ARM will have to restore 1.4 thousand jobs.
Later it became known about the opening dates of Decathlon stores in Russia. Deputy Head of the Ministry of Industry and Trade Viktor Yevtukhov said that retail outlets will begin to resume work before the end of this year, when the sale to the new owner is completed.
The French retailer suspended deliveries to Russia, as well as the operation of all stores at the end of March 2022.