OREANDA-NEWS Sber invests in advanced developments in the field of life extension and considers this market to be one of the most promising. The President and Chairman of the Management Board of the bank, German Gref, said this on Thursday during a speech at the Investor Day.

The credit institution finances scientific research in the field of longevity and the latest specialized techniques, Gref explained. According to his observations, significant breakthroughs in this industry are already taking place, and in the foreseeable future their results will become noticeable and obvious to everyone.

According to the Chairman of the Board of the Savings Bank, increasing life expectancy, maintaining health, as well as anti-aging and beauty technologies have very great prospects.

According to Gref, people over the age of 60 represent the wealthiest and most profitable part of the bank's audience. The consumer habits of this group differ from younger customers: they do not buy real estate for themselves, but they can purchase it for their children or grandchildren. Part of the budget is spent on health care and quality leisure time, support for the next of kin.

The head of the Savings Bank called the older generation the "golden audience" for any business. In order to attract these customers, the bank is already adapting its products and services to their real needs, he concluded.

Earlier, Gref predicted a decrease in the benefits of implementing AI. If in previous years the bank received a good financial return from the use of neural networks, then in the next few years this effect will decrease, he said. At the same time, the credit institution will have to increase the volume of investments in this segment.