OREANDA-NEWS. May 15, 2008. With the opening of the sales department in its Saint Petersburg office today, Yandex brings its advertising technologies closer to advertisers and advertising agencies in this city. The Northern Capital is the third location, besides Moscow and Odessa, where Yandex sells ads “on the spot”*.

“This form of client interaction is good because it’s live,” says Anastasiya Avgustovskaya, head of Yandex’s sales department in the Northwestern region. “Active feedback and an opportunity to hear local clients help us tailor our strategy to the local realities”.

The market for online advertising in Saint Petersburg enjoys a faster growth than the country’s market on the whole. Between 2006 and 2007, the number of Yandex-authorized advertising agencies in this city increased 2.5 times. Saint Petersburg is second only to Moscow in the number of local partner companies, leaving Kiev, Yekaterinburg and other large cities behind.

The new sales office opened its doors at Benua business center, Sverdlovskaya Naberezhnaya, 44, the same address as Yandex’s branch office in Saint Petersburg. Participants in Yandex’s two-day workshop on online advertising were the first to discover the new office facility.

Any questions about advertising on Yandex in Saint Petersburg are welcome at spbsales@yandex-team.ru
* Today, Yandex has eight offices: three office venues in Moscow, one branch office in Saint Petersburg, development offices in Ekaterinburg, Kiev and Simferopol, and a sales office in Odessa.