OREANDA-NEWS. June 29, 2010. By results of the joint promotional action held by Kreditprombank and international payment system VISA "Prove your devotion to football with Visa card!" run in April – May of this year the PJSC "Kreditprombank" was awarded a diploma for the active support and considerable achievements during the campaign, reported the press-centre of Kreditprombank.

The PJSC "Kreditprombank" was among the first banks that in support of the FIFA 2010 campaign issued the card with design on football theme that was especially topical on the eve of the opening of the World Football Championship. The Bank created its own marketing fund in support of the action as well and awarded the winners among the holders of the Bank’s VISA payment cards.

The promotional action that has lasted for two months resulted for bank in growth of total turnover on active cards VISA/ VISA ELECTRON by 29%, growth of trade turnover by 22% and increase of total number of transactions by 25% comparing with the similar two-month period before the action. These results exactly confirm the effectiveness of conducting such promotional actions and campaigns for the bank, they were appreciated by the international payment system VISA as well.