OREANDA-NEWS. January 30, 2012. In a significant announcement, Sonata, India’s largest selling watch brand, from the stable of Tata launched watches under the Super Fibre brand, making it the only player in India to offer branded watches at Rs225.

The watches are multifunction and offer attractive features like light, stopwatch and alarm, and are available in four exciting colours. Like all other Sonata Super Fibre watches, the new collection has an ABS case and poly urethane (PU) straps ensuring that they are not only stylish but also durable. Each watch carries a one-year warranty and the trust of the Tata group.

Speaking on the occasion, Bhaskar Bhat, MD, Titan Industries, said, “It is estimated that about 16 million watches sold in multi brand outlets are at price points below Rs250. A significant proportion of this is of suspect quality, sold without guarantee and cheats the nation of taxes. By breaching this price point, Sonata, a Tata product, will ensure great quality with guarantee to customers and increased tax revenues to the exchequer. Sonata felt it was important that these customers do not compromise quality for the sake of price and for this reason we have launched this highly affordable range of quality watches. At present, Titan Industries does not sell at this price point; therefore this launch is significant as it opens up a completely new market for the company.”

He further added, “The brand Sonata stands for the persona of today’s youth which is ‘Impatience for progress’, while being youthful, ambitious, and responsible. Sonata strives to be the most desirable brand in the mass market by providing great value for money to the consumers. With this new range launched at the most affordable price, we hope to soar to new heights.”

Sonata is launching the Rs225 watch with 30 other new watches for men and women and is offering a flat 20 per cent discount on all its Super Fibre range of watches from January 12, 2012 to February 14, 2012. The watches are available in over 8,000 outlets.