OREANDA-NEWS. April 27, 2012. Fujitsu today announced the launch of Data Curation Services/Data Consulting, a service that helps customers analyze big data, assess its value and pick up topics, while proposing new ways to utilize data. The service is run by Fujitsu's team of curators(1), who are specialists in analytics and modeling. The curators can extract latent value in data to discover patterns that would otherwise go undetected, even without prior knowledge of the customer's business. 

Through the new service, customers can use their own data to gain an understanding of the beneficial results that big data usage can bring. The service assists customers in improving their business operations and building new businesses through measures such as feasibility studies (practicality or cost effectiveness testing) when considering the specifications of a new product or service, improving operational efficiency by leveraging data in unrelated business units and marketing that incorporates human behavior analysis.

Fujitsu's Data Curation Services/Data Consulting is positioned as a gateway to the company's framework of Data Curation Services in which Fujitsu's curators help businesses employ big data effectively.

Going forward, Fujitsu plans to continue expanding its Data Curation Service offerings and to roll out new data usage-related services in combination with Fujitsu's Data Utilization Platform Services(2), a set of cloud services for using big data.

Amid booming interest in using big data, there are an increasing number of companies exploring what they can actually do with big data and where to get started. Fujitsu is now offering its Data Curation Service/Data Consulting as a way for companies to take the first step in using big data, thereby enabling them to understand the value of their data and the benefits of employing it. As a result, the service allows companies to sow the seeds for optimizing their overall business operations and building new businesses.

Business Intelligence (BI)—a currently widely used technique for utilizing data—employs a hypothesis-verification approach in which an expert who is a specialist in a company's operations develops hypotheses and tests them. By contrast, Fujitsu's new service can extract latent value in data that this hypothesis-verification approach overlooks, thereby enabling data to also be applied in business areas that do not easily lend themselves to hypothesizing, such as resolving cross-operational challenges and building new businesses. By analyzing a wide variety of data from multiple perspectives, it is possible to "make the data speak" without relying on prior knowledge of the business.

The results obtained from Data Curation Services/Data Consulting are the first step in a "data-oriented value creation cycle" through which customers can solve issues, improve operations, build new business areas and use the data accumulated through these processes to extract new areas of improvement.