Perekrestok Joins Mastercard Plus Program
OREANDA-NEWS. July 26, 2012. X5 Retail Group N.V., (“X5” or the “Company”), Russia's largest retailer in terms of revenue (LSE ticker symbol: FIVE), announced that the Company’s Perekrestok and Green Perekrestok supermarkets will participate in MasterCard’s program MasterCard Plus launched on 1 June 2012. The program, which has been launched in
Beginning in mid-July, Perekrestok and Green Perekrestok customers who hold Perekrestok Club and Special Preference, respectively, bonus cards will receive 50% more bonus points when they pay with MasterCard or Maestro bank cards than customers who pay for their purchases with other cards or cash in stores located in
Bonus card points are Perekrestok’s and Green Perekrestok’s internal currency and customers may use their points to pay for purchases made in the chain’s supermarkets. As of 30 June 2012, X5 operated 341 Perekrestok supermarkets, including 12 Green Perekrestok premium supermarkets and more than four million customers participate in the chain’s loyalty programs.
The MasterCard Plus program will remain in effect until 31 December 2012 and may be extended after this date.
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