OREANDA-NEWS. September 19, 2012. PETRONAS Lubricants International (PLI) commemorated its 100th year of operation by kicking off the world’s first on-line digital fluid art platform called Fluid Art Movement, reported the press-centre of PLI.
 
Inspired by ‘A Century of Fluids Innovation’, the centenary slogan that the company adopts in tribute to the innovating spirit of its predecessors, Fluid Art Movement was launched by PLI’s CEO, Amir Hamzah Azizan. Mercedes AMG PETRONAS Formula One Team drivers Michael Schumacher and Nico Rosberg were given the honour to roll out the first two art pieces. The launch event was held at the Triennale Art Gallery in Milan, Italy.
 
PETRONAS in 2007 acquired FL Selenia, an independent lubricants and functional fluids entity that started off as a department in FIAT in 1912. Subsequent to the acquisition, PLI was formed to streamline PETRONAS’ global lubricants and functional fluids business.
 
“Being involved in fluid and lubricants when industrialization was taking shape in continental Europe, FL was the beneficiary of pioneering technology. PETRONAS acknowledged the legacy that it inherited. The spirit of fluid innovation that started a hundred years ago here in Italy will not only continue but will further enhance under PLI’s Fluids Technology Solutions philosophy. We will be very cohesive in delivering lubricants and functional fluids that are packed with desired values,” said Amir Hamzah.
 
Through the ‘A Century of Fluids Innovation’ campaign, PLI aims to raise the profile of fluids, the substance that the public generally overlooks and takes for granted. In a short film that was premiered at the launch event, PLI portrays how fluids power machines to help make the world a better place.
 
Amir Hamzah added: “Machines, no matter how physically appealing and functional, are nothing but engineering sculptures without fluids, and the world may not be what it is today in the absence of fluids. Fluids are therefore the unsung hero of modernization.”
 
“In conjunction with PLI’s 100th year commemoration, we invite participation from around the world to join our Fluid Art Movement in appreciation of fluids. Inject them with colours, splash them onto canvas and show them off as art pieces to be shared with the world.”
 
The on-line initiative can be accessed through www.pli-petronas.com or directly on www.fluidartmovement.com from today until 31 December 2012. Finished fluid art pieces can be posted on an on-line gallery within the www.fluidartmovement.com for public viewing.

Participants from Italy, Spain, Belgium, France, Germany, United Kingdom, Poland, Turkey, Portugal, Denmark, Malaysia, Indonesia, Thailand, China, India, Japan, South Africa, Sudan, Brazil, Argentina, Columbia and Chile – will win an all-expenses-paid trip for two to the inaugural Grand Prix of America in New York in 2013 for entries that garner the most votes from each of the countries. They are encouraged to share their art work through social media sites such as Facebook, Twitter, Google, Flickr, Pinterest and many more to gain votes.
 
About PETRONAS Lubricants International (PLI)
 
PETRONAS Lubricants International (PLI) is a wholly-owned company of PETRONAS. It was formed following the unification of FL Selenia and PETRONAS Lubricant Unit in 2008. PLI manufactures, markets and distributes high-end lubricants, transmission, anti-freeze and functional fluids for land transportation, machinery and other industrial equipment. Ranked amongst the top 15 lubricant companies in the world, PLI has operations in more than 30 countries.
 
PLI is also the total fluids provider to the Mercedes AMG PETRONAS Formula One Team. With Fluids Technology Solutions, PLI supplies fuel, engine oil, gear oil, hydraulics and other functional fluids for the Team’s usage in official test programs and races under the FIA Formula One World Championship.