OREANDA-NEWS. United Airlines today debuts its new brand campaign, featuring the iconic "Fly the Friendly Skies" tagline, reinterpreted for today's travelers.

The new campaign, United's biggest in more than a decade, is based on feedback from customers that "user-friendly" today means the combination of service, technology and product enhancements. United has designed its investments in its global route network, new aircraft, onboard features, customer service and digital channels to be "flyer-friendly."

"'Flyer-friendly' resonated in feedback from our customers and co-workers," said Tom O'Toole, United's senior vice president of marketing and loyalty and president of MileagePlus. "Our new brand campaign expresses the customer focus of all of United's investments."

The new campaign includes network, cable and spot television, radio, magazine, newspaper, out-of-home and digital advertising, plus social media. All of the United co-workers shown in the advertising are actual United employees.