OREANDA-NEWS.  Health Mart®, a leading franchise of more than 3,100 independently owned pharmacies across all 50 states, today announced the recent launch of the Your Pharmacy OnlineSM mobile application at the 115th Annual Convention and Trade Exposition of the National Community Pharmacists Association (NCPA), held October 12-16, 2013.

The mobile app is the newest component of McKesson's Your Pharmacy Online consumer-facing pharmacy website and gives patients more on-the-go prescription management options. The Your Pharmacy Online mobile app capabilities include:

Refill Reminders - Alert patient that it is time to refill their prescription and allows the patient to manage the frequency of their reminders on-screen.
RxReady Notifications - Alert patient when the prescription is ready to be picked up.
Request a Refill - Patient can enter a prescription into the mobile app, prompting the refill request to be sent to the pharmacy either by fax or directly into the pharmacy-management system.
In-Store Promotions - Patient can view in-store promotions and events.
Point-to-Point Directions - Patient can receive point-to-point directions to the pharmacy.
Demonstrations of the new mobile app are available at NCPA Booth #1001.

"The Your Pharmacy Online mobile app provides Health Mart pharmacies with digital communications capabilities, letting the pharmacy and patient interact in a new and convenient way. This cost-effective technology increases communication, which can lead to improved patient medication adherence and drive positive health outcomes while increasing prescription volume," said Eyad Farah, senior director of retail product development for McKesson U.S. Pharmaceutical.

The Your Pharmacy Online app is available in the Apple App Store (for iPhones) or the Google Play Store (for Android phones). The app has been downloaded more than 2,000 times in the first month alone and has received strong reviews. "The reception to the Your Pharmacy Online mobile app among Health Mart customers has already been tremendous, and we continue to see new user adoption each day," said Farah.

"To remain competitive and stay connected with their patients, community pharmacies must have comprehensive digital capabilities to showcase their pharmacy's distinctive personality and services. The full Your Pharmacy Online offering provides online marketing solutions that contain the store's social media, monthly Health Mart specials, newsletters, and a Health Mart vitamin finder to help customers sell their front-end products," added Farah.