OREANDA-NEWS. November 12, 2013. The capability to handle various banking services with one mobile phone, fully covering loans, financing, payment and consultation services and having a “customer manager in pocket”, all of which are coming true. Recently, Bank of China officially launched a series of products called “Micro-Bank” on the platform of Wechat and Yixin at the same time.

BOC Micro-Bank fully mixes with social media Wechat and Yixin with convenient access, fresh UI design and easy-to-use functions. Users just need to search and “follow” the public account of “BOC Micro-Bank” on Wechat and Yixin to use functions like message push, interaction and financial services.

BOC Micro-Bank includes six service modules such as “Micro Customer Service”, “Micro Credit”, “Micro Financing”, “Micro Payment”, “Micro Life” and “Micro Shopping”, in which the products of “Micro Customer Service”, “Little Assistant” and “Golden Idea” have already been put into operation.

With advanced artificial intelligent technology, “Micro Customer Service” is capable of automatically identifying keywords input by the user and then matching them with an accurate answer. When customers need to inquire the banking service, the “Micro Customer Service” provides an “easy way”.

The “Little Assistant” is the “customer manager in your pocket” worthy of its name, providing the customer with ample and convenient financial applications, enabling customers to inquire about the interest rate, foreign exchange rate, deposit earning and loan repayment at anytime and anywhere as well as positioning the location of the customer and looking for nearby banking outlets and self-service banks. Also, customers may easily download other mobile applications of Bank of China with the “Application Square” of the “Little Assistant”.

The “Golden Idea” can promptly collect suggestions, ideas and requirements of customers so that to make voices of customers reach the bank directly.

BOC Micro Bank will continuously enrich user experiences in the next step, launch service modules like “Micro Credit”, “Micro Financing”, “Micro Payment” and “Micro Shopping”, realizing the online application, approval, loan and repayment of micro-credit on mobile phones; 24/7 financing consultation around the clock; balance and detailed bill inquiry; transfer and remittance on the mobile platform. An online mall is planned to be launched as well.

The Micro Bank is an important measure of Bank of China in establishing the network bank and focus on mobile finance. Bank of China will further increase its cooperation base on the open platform in the future, continuously improving functions of the micro bank, satisfying customer demands and providing more efficient and faster financial services and experiences with the help of the powerful internet access of social media and extensive customer groups.