OREANDA-NEWS. Mitsui & Co., Ltd. announced the launch of the Mitsui & Co. Brand Project, a new initiative aimed at unifying the Mitsui brand image and promoting Mitsui's corporate philosophy and values.

The project is being led by executive producer Kashiwa Sato, art director/creative director. Through this project, Mitsui will develop a comprehensive strategy to increase the presence and value of Mitsui's brand around the world.

Established SAMURAI after working for Hakuhodo. Sato's style of finding and elucidating the essence of the subject as a brand architect is highly acclaimed in various fields, and can be seen through the symbol mark design and sign schemes of National Art Center Tokyo, creative direction of global brand strategies for Uniqlo and Rakuten Group, branding projects for Seven Eleven Japan and Imabari Towel, and total creative direction of Cup Noodle Museum.

Winner of various awards including Tokyo ADC Grand Prix and Mainichi Design Award.

Guest Professor at Keio University. Visiting professor at Tama Art University. Author of "Kashiwa Sato's Ultimate Method for Reaching The Essentials" (200 thousand copy bestseller) and "Reaching the Solution: Kashiwa Sato's Creative Thinking Techniques", both from Nikkei Publishing.