OREANDA-NEWS. Tele2, an alternative mobile operator, has summed up results of the retail network development in 2015. The overall number of PoS selling SIM cards increased 80% and totaled 108 thousand.

A key channel for the company’s sales is a single-brand retail network. Single-brand stores and mobile counters account for almost a half of all subscriber connections. The Tele2 retail chain is distinguished by a format of mobile supermarket with self-service concept, which is unique for the Russian telecommunications industry. The number of single-brand stores and mobile counters increased by 150% and reached 3.2 thou in 2015.

Tele2 continues actively developing its Internet store. The number of SIMs purchased online surged 122% compared to 2014. This platform allows a buyer to compile his own bundle of services and get it at pick-up-points or have it delivered. Besides, the operator’s online store is offering clients an MNP service – an opportunity to join the Tele2 network while maintaining old phone number. It is now available to Moscow subscribers, other regions will launch the service in the first half of the year.

A number of connections in alternative channels selling Tele2 connection kits (Russian Post subdivisions, the Rospechat agency, the Argumenty i Facty retail network, Auchan hypermarkets, hyper- and supermarkets of the Eldorado retail chain) has increased by 48%. Last year Tele2 considerably expanded area of cooperation with Rostelecom and started working with other large retailors – Uniservice, Leto Bank, Re-Store, Bistrodengi and Ulmart.

In 2015, Tele2 actively cooperated with federal retail networks. Thus, over the reported period sales of SIMs in Svyaznoy increased 30% compared to 2014. Besides, at the end of 2015 Tele2 resumed relations with Evroset.

Igor Maystrenko, Director of Sales and Mass Marketing at Tele2:

“The dynamic development of the Tele2 business requires effective solutions in our retail chain. Tele2 is building up its distribution network based on PoS convenience and their availability within walking distance so that potential and acting subscribers had an opportunity to connect our services and get high-quality service where it is comfortable. Thanks to our well-considered approach to the retail network rollout Tele2 is showing the highest NPS in the industry. The indicatort points to subscriber willingness to recommend services to friends and closed ones. As of 4Q15 it totaled 39% whereas its nearest competitor shows NPS at 31%. In 2016 we will continue actively expanding the retail network in Russian regions and will also focus on improvement of quality rates, which inevitably entails a higher marginality of each PoS”.