12.08.2026, 07:02
In Russia, the number of visitors to electronics stores has increased dramatically, according to media reports
Source: OREANDA-NEWS
OREANDA-NEWS Attendance at electronics and home appliance stores in Russia has increased sharply compared to the same period in 2025, the Izvestia newspaper reports, citing calculations by the analytical company Focus Technologies.
"From the sixth of July to the second of August, traffic in electronics and home appliance stores in Russia increased sharply - by 9% compared to 2% in the same period a year earlier. The main increase occurred in the second half of the month. Attendance at home improvement and DIY stores increased by 6% against a decrease of 2% in 2025," the newspaper writes.
As Mikhail Vasiliev, head of research and consulting at Focus Technologies, explained to Izvestia, this phenomenon may be explained by seasonality, promotional activity and preparation of retailers for the new season. At the same time, an additional factor, according to the expert, could be delivery disruptions amid changes in Wildberries logistics.
"From the sixth of July to the second of August, traffic in electronics and home appliance stores in Russia increased sharply - by 9% compared to 2% in the same period a year earlier. The main increase occurred in the second half of the month. Attendance at home improvement and DIY stores increased by 6% against a decrease of 2% in 2025," the newspaper writes.
As Mikhail Vasiliev, head of research and consulting at Focus Technologies, explained to Izvestia, this phenomenon may be explained by seasonality, promotional activity and preparation of retailers for the new season. At the same time, an additional factor, according to the expert, could be delivery disruptions amid changes in Wildberries logistics.
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