17.09.2026, 12:53
Switzerland has increased watch exports despite Trump's tariffs
Source: OREANDA-NEWS
OREANDA-NEWS In August 2026, Swiss watch exports increased by 9.1 percent. This was reported by Bloomberg with reference to the Federation of the Swiss Watch Industry.
It is noted that the supply of these products to foreign markets has increased for four months in a row, despite the difficulties with the American market. Positive dynamics were achieved through exports to China, Japan and Singapore. But the United States reduced these imports by 19.4 percent.
However, the global watch market is still experiencing difficulties due to the impact of tariffs and geopolitical tensions, which have reduced sales of luxury goods. In addition, global brands are facing a deepening sales decline in China, where the economy is slowing and the government is tightening controls on conspicuous consumption.
In January 2026, Swiss watch exports fell 3.6 percent year-on-year to $2.5 billion. The strongest decline was recorded in the segment of the most expensive watches made of precious metals. The reason for this dynamic, both then and before, was the duties of US President Donald Trump.
It is noted that the supply of these products to foreign markets has increased for four months in a row, despite the difficulties with the American market. Positive dynamics were achieved through exports to China, Japan and Singapore. But the United States reduced these imports by 19.4 percent.
However, the global watch market is still experiencing difficulties due to the impact of tariffs and geopolitical tensions, which have reduced sales of luxury goods. In addition, global brands are facing a deepening sales decline in China, where the economy is slowing and the government is tightening controls on conspicuous consumption.
In January 2026, Swiss watch exports fell 3.6 percent year-on-year to $2.5 billion. The strongest decline was recorded in the segment of the most expensive watches made of precious metals. The reason for this dynamic, both then and before, was the duties of US President Donald Trump.
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