OREANDA-NEWS  Online giant eBay has announced the purchase of the Depop clothing resale platform from Etsy for $1.2 billion, the Associated Press reports.

The deal comes amid the growth of the second-hand goods market, which attracts buyers with lower prices and the ability to choose unique items, as well as in line with the trend towards reducing waste.

eBay CEO Jamie Yannon said that the purchase will allow the company to strengthen its position among a young audience. "We are confident that as part of eBay, Depop will be in an even better position for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities," he said.

As of December 31, 2025, Depop had 7 million active buyers, almost 90% of whom were under the age of 34, and more than 3 million active sellers. The platform was founded in 2011 and five years ago came under the control of Etsy, which paid $1.6 billion for it.

Etsy intends to use the proceeds for corporate purposes, including share buybacks and the development of its main marketplace. The transaction, approved by the boards of directors of both companies, is expected to close in the second quarter of 2026.

Depop will preserve the brand, platform and corporate culture, the companies noted.

After the deal was announced, eBay shares rose by more than 7%, Etsy securities - by almost 15% in over-the-counter trading.