OREANDA-NEWS The key event of the beauty industry in the region, the Beautyworld Central Asia 2025 International Exhibition, is taking place from November 20 to 22 in Tashkent, Uzbekistan. As part of this large—scale platform, the Russian Export Center (VEB Group) organized a business mission for Russian manufacturers under the national brand Made in Russia, the center reports.

"Beautyworld Central Asia is the largest event in the beauty and health industry in Central Asia, bringing together leading international brands, manufacturers and distributors. The main thematic sections cover cosmetics and perfumes, professional skin and hair care, salon supplies, cosmetology equipment, and specialized health supplements. The exhibition is a platform for finding partners, exploring trends and scaling up business in the region," the message says.

The REC business mission includes 17 Russian companies representing care, decorative, professional cosmetics, medical and pharmaceutical products, as well as manufacturers of specialized equipment. Geography of participants: from Moscow, the Moscow and Leningrad regions, the Perm Territory and the Republic of Tatarstan to the Novosibirsk Region, the Republic of Crimea and the Krasnodar Territory. Most of the participants used this REC product for the first time.