OREANDA-NEWS Xiaomi Corporation turned out to be the most popular company according to Russians among enterprises from Asia. This is reported in the study of the online school in the field of marketing MAED, part of the educational company Ultimate Education.

According to experts, the Chinese IT giant has become successful thanks to its smartphones, smart home devices and a wide range of gadgets. "Adapting to local needs with localized software and services also helped strengthen their positions in the market," said Margarita Vardanyan, Executive Director of MAED.

Samsung Electronics was in the second position, which the Russians appreciated thanks to the sales of smartphones and televisions. Huawei Technologies, which produces smartphones and telecommunications equipment, was named the third most popular brand from Asia.

The list also includes LG Electronics — home appliances, ASUS — computers and accessories, Sony Corporation — consoles, MSI — laptops, Realme — smartphones, Lenovo Group — computer equipment. Acer, which manufactures laptops and tablets, rounded out the top 10.

Earlier, the Chinese company Redmi, part of the Xiaomi Group, reported on the sale of a billion-dollar smartphone. The brand was founded in 2013, six years later Redmi received the status of an independent company.