OREANDA-NEWS. November 12, 2009. The Official Opening Ceremony of the 5th International specialized exhibition FURNITURE CLUB took place November 12, 2009. It is one of the most successful and demanded projects organized by Crocus Expo exhibition centre.

As of today Crocus Expo IEC is a perfect platform to incorporate the leading furniture manu-facturers from countries worldwide to demonstrate furniture segment latest achievements. Italian and Spanish specialists were the first to estimate properly the potential of the Russian market and being furniture and related goods trendsetters made up a decision to arrange export versions of their fam-ous furniture salons in ultramodern Crocus Expo pavilions - New Feria Valencia Habitat Concept and I Saloni Worldwide Moscow.

Press conference on the opening of the exhibition FURNITURE CLUB has attracted the best specialists of furniture and wood processing industries and representatives of the Moscow region government. Arkady Zlotnikov, First Deputy Director Crocus Expo IEC, opened the press confe-rence and noted significance of the event for development of the furniture market of Russia. The members of the presidium also agreed with the statement. The following high ranked persons were in the presidium of the press conference:

Valentin Zverev, President of the Association of Furniture and Wood Processing Enterprises of Russia;

Victor Cherepov, Executive Vice-president of the Russian Union of Industrialists and Entrepre-neurs (RSPP);

Roman Sokotaniuk, Director General ZAO Avangard;

Alexandra Yurchenko, Director of the exhibition FURNITURE CLUB.

Valentine Zverev was the first to take floor and welcome mass media representatives. He has summed up the results of the year. Prospects of the furniture market development are definitely great, even, despite crisis influence which had essentially affected demand in the segment. In 2009 furniture manufacture reduced by 25 % and production sales by 20 %. However simultaneously this fact became the strongest stimulus to increase manufacturing companies and dealer chains competi-tiveness.

According to Mr. Zverev the recession has pushed the branch to new stages of development. Aiming to remain in the market the companies have to introduce innovative policy in marketing and promotion: thus the demand for production will be raised and the realization factor will become normal.

At the end Mr. Zverev has expressed huge gratitude to Crocus Expo IEC for the organization and holding of this scale and significant event which really assists the representatives of the furniture industry in establishing partnership relations and in raising business profitability.