OREANDA-NEWS. In line with its philosophy to curb wastage of energy and spread awareness about energy conservation, Club Enerji, Tata Power’s nationwide energy conservation movement spearheaded by school children gains momentum in the city of Kolkata. Over 50 students from St. Michael School, Kolkata today participated in a rally to spread the message on environment conservation. Several posters, banners and placards with paintings depicting various ways to conserve the environment were prepared by the students themselves.

The rally was organized at Chittaranjan Avenue in Kolkata where the students enthusiastically shouted slogans and spread the message on environment conservation through their posters, placards and handouts.

Speaking on this initiative, Mr. Anil Sardana, Managing Director, Tata Power said, “Through this initiative we are committed to providing the young minds the right platform to take forward the message of environment conservation. We are happy to see the enthusiasm, involvement and dedication of these school students to spread the message of energy conservation through self-sustained efforts and has contributed towards making this a national movement. We would also like to thank the teachers and principals of the school in extending their support to this initiative.”

Tata Power Club Enerji encourages students to form their own mini Club Enerjis in their school and societies to reach out to more citizens. The club also has various nationwide engagement programmes like Energy-Q (Quiz competition), Spark of Life (Poster making contest), Every Watt Counts (Essay Competition), newsletter, and an exciting website. With informative and interesting publications like Energy Book - ‘Watts up with Energy?’ , activity booklets, audio-visuals and TPCE anthem the Club aims at sensitizing more than one million citizens and saving over three million units of electricity.

As of now Club Enerji has reached out to more than 400 schools across India, sensitised more than 3.7 million citizens and saved more than 6.2 million units till date. This saving is equivalent to saving 6200 tonnes of CO2 and is enough to light up approximately 2900 houses for a year. Club Enerji has been awarded Gold at the ABCI awards in the category Best Communication material and Bronze for its Resource Conservation Module. It has been shortlisted as BEST PRAX for presentation at International forum in Auckland in December. Asia Pacific Enterprise Leadership Awards (APELA), Singapore, has conferred ‘APELA 2012' - Eco Advocate Award' to Club Enerji. It has been recognized in the “2012 International Business Awards” with Gold Stevie Award for being the best Marketing Campaign of the Year 2012 – Energy category.