OREANDA-NEWS. According to the independent research by TNS in Ukraine (MMI 2013/1+2013/2) Segodnya newspaper ranks first by audience per issue among all print publications in the cities with a population over 500,000.*

“The results of the first wave of MMI were quite predictable,” commented Igor Dobrovan, CEO of Segodnya Multimedia. “We've been implementing a leadership strategy in the segments where the holding's products are present. Our continuous efforts to improve the quality of content, hard work of our close-knit team, the advertising campaign and marketing policy in general contribute to achieving our ambitious goals”.

Segodnya newspaper leads the ranking of daily editions in Kiev, Odessa, Kharkov and Donetsk**.

“The coverage and audience of print media in the cities 500,000+ are especially important for advertisers because of higher paying capacity of people living there,” said Neonila Lazareva, Director of Advertising Department of Segodnya Multimedia.

*According to TNS in Ukraine, MMI Ukraine 2013/1+2013/2 (urban population aged 12-65 living in cities with 50,000+ people, sampling - 10,000 respondents per search wave, universe population - 16,077,000 people).

**According to TNS in Ukraine, NRS 2013 in Kiev, Donetsk, Dnepropetrovsk, Kharkov, Lvov, Odessa, Zaporozhye (sampling in every city - at least 600 people aged 12-65).