OREANDA-NEWS. January 27, 2016. Ford was honored by  Federation of Direct Marketing Associations from Latin America as best customer automotive service center in Brazil, Argentina, Chile, Peru, Venezuela and Mexico. This is the fifth consecutive year that the brand received this recognition. The award was delivered to Ford SA executives in an event in Punta Del Este, Uruguay.

Winner of the 2008, 2009, 2010, 2014 and 2015 editions, Ford was submitted to a rigorous evaluation process which included tests with “anonymous consumers”, special observers who simulate service requests like common clients to test the service’s efficiency.

Ford created the first customer service of the automotive industry in Brazil in 1960. The company was also a pioneer, in 2000, when it introduced a 24-7 service. The service is available through a free hotline, mobile phone SMS or via electronic chat, available on the www.ford.com.br website.