Good showing for Deutsche Telekom at Internationale Funkausstellung-2016
EntertainTV once again set a new tone. As of now, every MagentaEINS customer can enjoy the mobile TV package for tablet, smartphone and PC at no extra cost. The exclusive collaboration with Apple also proved to be a winner. Deutsche Telekom customers can trial Apple Music for free for six months and then go on to use the service for a monthly cost of 9.95 euros. What’s more, with DayFlat unlimited, Deutsche Telekom is adding yet another option to its successful Magenta Mobil rate plans. In future, customers will be able to add an unlimited data allowance to their package for 24 hours.
Antje Hundhausen, Vice President Brand Experience at Deutsche Telekom, is confident that this year’s new brand concept, which centered on the EINS portfolio, paid off: "We put that success – and the longer times that visitors spent at our booth – down to the ideal mix of information and interaction, which was the core of our experience-based trade show concept."
Visitors were particularly drawn to the specially designed experience hubs, where they were treated to an interactive introduction to the numerous options that MagentaEINS offers, including MagentaENTERTAINMENT, MagentaZuhause, MagentaMobil, MagentaSERVICE, and MagentaSmartHome. Some 61 percent of IFA visitors found out about Deutsche Telekom’s current product portfolio at the booth, while 80 percent were happy with the support provided by booth personnel. The digital course also proved very popular, using near-field technology to take visitors on a journey through the Magenta product worlds, allowing them to experience all the possibilities in a whole new way.