OREANDA-NEWS  MTS entered the TOP 3 largest Russian ecosystems, taking second place (21 percent) after Yandex (38 percent). This is reported by Vedomosti with reference to a study by J'son & Partners Consulting for 2022.

Earlier, MTS reported an increase in the number of ecosystem customers — by the end of the first quarter of 2023, it grew to 13.9 million, which is 26.7 percent higher than in 2022. As noted by Olga Ziborova, Vice President for ecosystem Development and Marketing of MTS, such growth is due, among other things, to the growing popularity of non-telecom services, such as the online cinema KION, Strings and MTS Music.

The company also noted that they are trying to "make our ecosystem subscription as profitable as possible for the user and give him the most popular services in it — from buying food in supermarkets with a five percent cashback on a bank card, ending with entertainment services and movement (Yrent and BelkaCar) and other useful offers." "All this allows users to evaluate how profitable and useful a subscription is for a comfortable lifestyle," MTS added.