OREANDA-NEWS  Bonduelle has officially announced its withdrawal from the Rusbrand business Association. It was assumed that the company would stop paying contributions as early as 2024. 

Rusbrand confirmed that the manufacturer will stop membership from next year. According to the publication, Bonduelle has already managed to move her office, which is responsible for marketing, to Kazakhstan. However, the Russian office of Bonduelle said that they continue to work in Russia within the framework of legislation and contractual obligations with clients and partners.

In 2022, Rusbrand was abandoned by those companies that completely or partially stopped development in the country. So, for example, it was with the brands Nike, Coca-Cola company (the division that was responsible for the marketing of the company).

Previously, no noticeable deliveries of IKEA products were recorded in Russia. The general director of the association, Alexander Shestakov, said that Russian buyers do not need the products of IKEA, which has left the country.