14.03.2025, 09:09
In Russia asked to raise the minimum prices of beer
Source: OREANDA-NEWS
OREANDA-NEWS Small brewers have appealed to the Ministry of Economic Development with a request to speed up, through the Eurasian Economic Commission (EEC), the decision on setting minimum retail prices (MRTS) for beer. This is reported by Kommersant.
Alexander Kalinin, the head of Opora Russia, noted that the MRC is set mainly for alcohol with a strength above 28 percent. The ability to limit the cost of brewing products is necessary "due to the frequent practice of selling such products at a price below cost," which harms small companies that cannot compete with larger brewers, he explained.
The MRC for beer will help protect the market from dumping and low-quality products, added Daniil Briman, Chairman of the Council of the Union of Russian Brewers. According to Pavel Shapkin, head of the Center for the Development of National Alcohol Policy, large businesses are opposed to such a measure — producers have the opportunity to pour drinks in large volumes, which allows them to sell cheaper than small breweries. The optimal minimum price is 120 rubles per 1 liter.
Vyacheslav Mamontov, Executive Director of the Beer Producers Association, noted that the MRC was introduced in other segments of the alcohol market to combat illegal products. In the brewing industry, products can be traced without it, including through the register of sellers. Therefore, the MRC acts as a competitive mechanism rather than a fight against the illegal market.
Earlier, the Moscow Brewing Company (produces Khamovniki, Zhiguli Barnoe, Graf Orlov, Hollandia) and Baltika (produces drinks under the Baltika, Czech Bear, and Arsenalnoye brands) warned retailers about a 10-15 percent increase in selling prices due to an increase in excise duty (from 26 to 30 rubles per liter) and unstable exchange rates. At the end of 2024, beer companies AB InBev Efes, Medovarus, the Belarusian Krinitsa-Trade LLC, as well as the distributor Gosseline Logistics increased prices by 10 percent. They also explained this step by an increase in the cost of excise taxes, rising inflation and a rise in the price of raw materials.
Alexander Kalinin, the head of Opora Russia, noted that the MRC is set mainly for alcohol with a strength above 28 percent. The ability to limit the cost of brewing products is necessary "due to the frequent practice of selling such products at a price below cost," which harms small companies that cannot compete with larger brewers, he explained.
The MRC for beer will help protect the market from dumping and low-quality products, added Daniil Briman, Chairman of the Council of the Union of Russian Brewers. According to Pavel Shapkin, head of the Center for the Development of National Alcohol Policy, large businesses are opposed to such a measure — producers have the opportunity to pour drinks in large volumes, which allows them to sell cheaper than small breweries. The optimal minimum price is 120 rubles per 1 liter.
Vyacheslav Mamontov, Executive Director of the Beer Producers Association, noted that the MRC was introduced in other segments of the alcohol market to combat illegal products. In the brewing industry, products can be traced without it, including through the register of sellers. Therefore, the MRC acts as a competitive mechanism rather than a fight against the illegal market.
Earlier, the Moscow Brewing Company (produces Khamovniki, Zhiguli Barnoe, Graf Orlov, Hollandia) and Baltika (produces drinks under the Baltika, Czech Bear, and Arsenalnoye brands) warned retailers about a 10-15 percent increase in selling prices due to an increase in excise duty (from 26 to 30 rubles per liter) and unstable exchange rates. At the end of 2024, beer companies AB InBev Efes, Medovarus, the Belarusian Krinitsa-Trade LLC, as well as the distributor Gosseline Logistics increased prices by 10 percent. They also explained this step by an increase in the cost of excise taxes, rising inflation and a rise in the price of raw materials.
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