NAD recommends Sprint halt it's 50% off advertisements
Sprint's ads enticed you to switch from your current cell phone carrier with the promise of a similar plan for half the cost. T-Mobile -- a competing cell phone carrier -- challenged Sprint's claim to cut your cell phone bill in half. The National Advertising Division -- a self-regulatory council for advertisers -- found that Sprint wasn't making its basis for comparison clear enough, and recommended the company fix the ads or stop airing them.
T-Mobile's main point of contention stemmed from the implied claim that you could get 50% off of any T-Mobile plan by switching to Sprint -- the claim only applied to specific T-Mobile plans. Sprint had fine print specifying the details, but the NAD found that wasn't enough. T-Mobile also took issue with Sprint's $36 activation fee per line not being included in the ads.
The NAD's decision applies both to TV spots, as well as similar in-store advertising. During the course of the NAD review, Sprint notified the NAD that it had permanently discontinued the ad and agreed to comply with the council's recommendations.