OREANDA-NEWS. On October 31, 2008 Credit Standard Open Joint-Stock Commercial Bank announced the restyling of its corporate image on 30 October. The restyling campaign is accompanied the change of the bank's logo.

The Marketing and Advertising Department of Credit Standard Bank said the new corporate style would be built on the principles of modernism, dynamic development and emotional openness.

A universal three-colour symbol will lie at the core of the logo. The new logo of the bank has become more laconic and bright, with the graphical solution using additional bright and open colours.

The corporate restyling of Credit Standard Bank is intended to assist the bank's efforts in becoming a world class Uzbek bank. The new image is brought to compliance with the bank's mission and new development strategy, the message says.

Restyling is just a small but visible step in this direction, that is why the new style is very needed. It emphasizes the bank's aspiration for further development and preparedness for the growing client needs, the Marketing Department said.

The new image will be promoted gradually in the next six months starting from the day of the beginning of restyling using various promotional materials.

Credit Standard Bank was founded on 16 August 2003 with an authorized capital in the amount of 1.3 billion soums. The head office of the bank is located in Tashkent. The bank's assets made up 218 billion soums as of 1 January 2008. On 30 September 2008 the equity capital of the bank was raised to 29.4 billion soums.

Credit Standard belongs to the group of medium-sized banks of Uzbekistan. The Banker recognized the Credit Standard Bank "the Best Bank of Uzbekistan – 2006". In 2008 Global Finance recognized the bank the "Best Bank of Uzbekistan in 2007".

In October 2008 Credit Standard Bank, in turn, received a rating evaluation from an international rating agency of Moody's Investors Service.