OREANDA-NEWS. July 29, 2011. Otkritie has made considerable progress since its inception and is now significantly outpacing the competition. To reflect its strong market position the firm has decided to refresh the brand. Earlier this month Otkritie began the process which is due to be completed in December 2011. Changes will affect all constituent businesses across internal and external communications, reported the press-centre of Otkritie Financial Corporation.

Otkritie’s overarching strategy is intended to align client, colleague and partner perceptions with the Company’s full capabilities as it continues to improve its business processes. Changes include developing a set of corporate service standards, for example making the work environment as comfortable and productive as possible, and finalising the new Company intranet.

The final process will be split into several stages, with the next due to be completed by the end of August. Otkritie is preparing templates for all corporate materials, to bear new trademarks and corporate logos. By the end of the month, Otkritie’s international offices will receive newly-designed products to be used across the board.

Throughout September and October, Otkritie will replace its advertising materials across the Bank’s offices before updating all outdoor advertising media. New websites for Otkritie Financial Corporation and Otkritie Capital Investment Bank are also due to be launched during this period.

By the end of the year, Otkritie will renew visual solutions for all websites, create new image materials for client, and carry out a large-scale advertising programme positioning Otkritie as one of the country’s leading financial companies. By revamping the firm’s corporate and visual culture Otkritie will be able to align its brand with the true scope and importance of the business.