OREANDA-NEWS. December 14, 2011. ICBC launched a new "ICBC Mobile Banking" service across the country on November 22, 2011. ICBC is the first commercial bank in China to roll out mobile financial service with an array of mobile banking solutions. "ICBC Mobile Banking" represents a wide range of ICBC mobile financial products: SMS Mobile Banking, Mobile Banking (WAP), iPhone Banking, Android Banking and iPad Personal Banking, reported the press-centre of ICBC.

Customers will benefit from the convenience of being able to check their accounts, transfer/remit money, make bill payments, buy/sell precious metals, wealth management products or exchange currency. So far, under the "Banking@Home", ICBC's electronic banking service is branded under two sub-brands: "ICBC 95588" and "ICBC Mobile Banking".

In recent years, internet-based applications and services are making their way to our daily lives. The expansion of mobile financial services by commercial banks has been filled by the fast adoption of mobile internet, the gigantic 3G network and intelligent terminals. Through product innovation in line with the customer requirements, ICBC has launched a wide range of mobile financial products: SMS Banking, Mobile Banking (WAP), iPhone Banking, Android Banking and iPad Personal Banking.

Apart from the comprehensive, convenient and fast financial services available to customers through mobile terminals, ICBC leverages innovative products to deliver useful information and navigation directions such as location of nearest bank outlets or banking hours. The mobile terminals combined with gravity sensor and multi-touch let customers experience faster and trendy mobile services. At the end of October 2011, ICBC has secured over 40 million mobile customers. ICBC iPhone Banking, once launched, ranked No.1 among the financial softwares available in APP STORE Asia Pacific, with a download of more than 560,000 times so far.

As related by an ICBC executive with Electronic Banking Department, over the course of more than a decade from 2000, ICBC's electronic banking has been evolved to a "cement+mouse" service model, starting from nothing, small-scale to a top player nowadays. ICBC electronic banking is now an important element of the Bank's core competence. At the end of October 2011, ICBC has over 110 million online users using Personal Internet Banking and 2.79 million online corporate clients. More than 67.5% of ICBC business volume is processed through electronic banking.

Industry insiders said that ICBC launched "Banking@Home", a core brand of the Bank's electronic banking, as early as in 2003 with an aim to turn ICBC into "A Bank at Home". After eight years facing a new market environment today, ICBC announces "ICBC Mobile Banking" sub-brand under "Banking@Home". Besides deriving from the same strain and adding new contents to "Banking@Home", "ICBC Mobile Banking" is set to make ICBC really a "ubiquitous" bank for customers, anytime, anywhere. Further afield, ICBC will continue keeping a close eye on the development and trends within the mobile internet sector.

While focusing on the delivery of mobile financial services, ICBC will forge partnership with different industry partners to offer "work + living + financial" integrated mobile services for customers, services that organically combining everyday services (entertainment, restaurant, travel, ticketing) and online payment, available anytime, anywhere.