OREANDA-NEWS. March 22, 2012. Baltika No. 7, the flagship beer of Russia's number one brewery, has been added to the beer list of all 846 pubs and restaurants in the legendary British J D Wetherspoon chain, including the famous Lloyds No. 1 bars. Baltika No. 7 took part in the World Number Ones programme, which was aimed at introducing the people of Albion to beer brands from every corner of the world.

Baltika Breweries, the Russian arm of global brewing giant, Carlsberg, is taking advantage of the growth in popularity of world beers and No. 7 will be one of the few genuine imported Russian lagers available in the UK.  No. 7 bolsters Carlsberg UK's other world lager beers including San Miguel, Tuborg and Staropramen.

Isaaс Sheps, CEO of Baltika Breweries, Senior Vice President of Eastern European region, Carlsberg Group: "The World Beers segment in the UK is currently enjoying 14% growth against a declining market of -1%. Getting our beer on the bar of the legendary J D Wetherspoon chain gives us a great opportunity to introduce our Baltika brand to beer lovers across the country, which can only mean good things for Baltika’s British sales".

Baltika Breweries’ products are currently available in all major cities of UK. The average consumers are locals aged 25 to 35, who drink imported beer and thirst for new tastes. Baltika No. 7 is currently the only beer on the British market produced and supplied by Baltika Brewery in St. Petersburg.  UK sales and promotion of this famous Russian beer are handled by Carlsberg UK.

Carlsberg Group The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand — Carlsberg — is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the six biggest brands in Europe. More than 43.000 people work for the Carlsberg Group, and its products are sold in more than 150 markets. In 2010, the Carlsberg Group sold more than 135 hectolitres of beer, which is about 40 billion bottles of beer annually.

In the UK, Carlsberg brews, markets and distributes some the UK's best loved beer brands including Carlsberg, Tuborg, San Miguel, Staropramen and Tetley's.

Baltika Breweries is one of Russia’s largest consumer goods producers, and has led the Russian beer market since 1996. Baltika is a Carlsberg Group company. Baltika is the number one selling beer brand in Europe (according to Euromonitor). The company has breweries in 10 Russian cities and one brewery in Azerbaijan. It boasts an extensive brand portfolio. Baltika Breweries is the leading exporter of Russian beer: Baltika products are represented in more than 75 countries, and make up 70% of all Russian beer exports.