RInfra Enters Cement Market under Brand Name Reliance Cement
OREANDA-NEWS. October 2, 2012. Reliance Infrastructure Limited (RInfra), part of the Reliance Group, through its subsidiary Reliance Cement Company Private Limited (RCC), today announced the launch of its first cement under the brand name “Reliance Cement”. The Company now commercially enters into Indian cement market that has been on a robust growth trajectory for more than a decade, led by buoyancy in sectors like real estate, infrastructure and construction.
Reliance Cement is a new-age Portland Pozzollona Cement, manufactured in its recently commissioned Butibori plant at Maharashtra and will mainly be delivered to Vidarbha market. A strong channel network has been set-up to service the retail customers of Vidarbha region.
Commenting on this development, Mr. Sumit Banerjee, Vice Chairman, Reliance Cement, said, “We are happy to announce the launch of Reliance Cement. It is a landmark event in the Indian cement industry. We will initially cater to the entire Vidharbha market focusing on districts like Nagpur, Wardha, Chandrapur, Bhandara and Amrawati. Later, we will expand our marketing and distribution networks to other districts. In a short span of time, we have been able to set up a strong distribution network due to encouraging support from our new channel partners. All our business processes like manufacturing, sales & distribution, and customer service are fully automated and geared to meet the expectations of the NextGen consumers of India. ”
Elaborating on plus points of Reliance Cement Mr. Banerjee further added, “Reliance Cement is technologically advanced superior quality cement with some unique features that will help customers build stronger structures with reduced construction time. The product is also recommended as an alternative to Ordinary Portland Cement (OPC) 43 and (OPC) 53 grades.’’
Reliance Cement introduces the Uniform Particle Size Distribution (UPSD) technology that produces cement with a high and smooth fineness and rapid setting property, which results in high initial strength.
> FAST-SETTING TIME: BUILDS HOMES FASTER
During construction, the cement setting-time is usually a cause of delay. Because of its chemical composition and finer particles, Reliance Cement sets faster than other cements and gives at the same time more strength.
> TAMPER-PROOF: 50 KG MEANS 50 KG
Reliance Cement is packed in Laminated Polypropylene (LPP) bags that are heat welded in factory and opened only once they reach the site. The special sealing makes it impossible to tamper with, so there is absolutely no wastage of cement and the customer gets 50 kgs of cement as promised.
Reliance Cement LPP bags ensure that the cement is not exposed to moisture.
The company is currently executing its two integrated projects with a total capacity of 10 million tonnes in Madhya Pradesh and Maharashtra with connected satellite grinding plants. Pegged at 5 million tonnes each, these two projects will set the foundation for the upcoming projects thereon. All the manufacturing facilities of the company will be state-of-the-art in terms of technology and scale, and will also leverage best practices in logistics, distribution and last mile selling.