OREANDA-NEWS. October 5, 2012. DIXY Group - one of Russia’s leading retailers of foods and everyday products - launches new advertising campaign of DIXY neighborhood stores.

The new series of commercials are based on the Company’s market positioning “Simple. Near. Neighborly.” and appeal to love, friendship and good neighbors’ relations. Four commercials tell four lovely stories of a new love, friendly support and kind neighborly relations. The idea behind the new advertising is that DIXY store is such a place where the heroes meet each other and realize that love, friendship and warm relations between people are, certainly, the most important things in one’s life.

DIXY Group continues its successful cooperation with Saatchi&Saatchi agency, which developed the concept of the new advertising. The commercials were produced by Bazelevs Production studio, and directed by Michael Baumbruck.

The advertising campaign is planned to be aired at federal TV-channels (Perviy, Rossiya 1, NTV, TVC, REN TV, 5 Kanal) starting from October 1st, 2012 till the end of the year.

Danny Perekalski, DIXY Marketing Director commented:

“We continue developing neighborly relations with our customers also by creating of the corresponding advertisement, which refers to the bright feelings of people. Except the positive stories, which I am sure will find response in hearts of our target audience, the current advertising also carries our main principles - in DIXY store you will find everything you need every day and only high-quality and fresh products at low prices near your house”.