OREANDA-NEWS. August 12, 2014. The Aviva Drive app, which assesses driving over 200 miles and gives a discount of up to 20%, has seen safer drivers save an average of GBP101 on their comprehensive car insurance policies bought direct from Aviva.

Drivers using the app, which uses smartphone technology to record a motorist’s driving style, are given an individual score out of 10. The safer drivers who scored 7.1 and above saved an average of GBP 101 - a saving achieved by 40% of them.

And analysis of over 4 million driven miles, by almost 20,000 app users, found that motorists in Greater London, with its heavy traffic volumes, are the safest drivers. Motorists in the North West also demonstrated strong road safety skills by coming second, with South West motorists coming in third.

At the bottom of the table are drivers on the windy roads of the East of England – whose driving scores are 10% lower than Greater London motorists. The Home Counties come second from bottom, with the East Midlands just ahead of them.

The app, which launched in November 2012, has had around 230,000 downloads, with the average age of drivers that have completed the 200 miles being 41.

Heather Smith, Aviva marketing director said: “The Aviva Drive App has shown how much drivers are taking care on the roads – and how much they’re saving on their car insurance.

“With average savings of GBP 101 for safer drivers, it’s certainly having a big impact in peoples’ pockets as they reap the rewards of safe driving.  Of course, the beauty of the app is that you are recognised for who you are: not old or young, married or single, but instead how you drive. We think that is the fairest way to price insurance.”

A new TV advert for the Aviva Drive app, which now includes new features, launched on Sunday 27th July.  A tutorial has been added to show customers how the app works and, to help customers complete the 200 miles, it now auto-starts when significant movement and speed is detected via the phones GPS.

The Aviva Drive App is also now available on Windows Phone and can also be downloaded from the App Store for the iPhone and Google Play for Android phones.  For more information please visit http://www.aviva.co.uk/drive/