WhatsApp Has Become the Most Talked about Messenger in Russia
The three leaders by the number of references look like this:
- WhatsApp - 39%
- Viber - 28%
- Telegram - 21%
Experts noted that the percentage of mentions of SMS was 6% (in March 2018 it was 10%), and Skype received 4%. “Messengers located below the third line of the rating did not surprise us this year”, stated Brand Analytics. The authors of the study consider Discord an exception, which they called the most popular text and voice chat for gamers. “In 2018, the mention of this dark horse was at the level of error. And in August 2019, he received 2% of all messages in our study”, they write in Brand Analytics and note that the messenger achieved such results without media channels and additional functionality, due to which the popularity of rating leaders is growing.
The remaining participants collectively collected less than 1% of the messages, their list included ICQ, Facebook Messenger, iMessage, VK Messenger, Snapchat and WeChat.
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