OREANDA-NEWS  By the end of 2022, the total volume of export sales of Russian software companies decreased by 12-17%, to $8.4 billion, the Russoft association told Kommersant. Its representatives explain the decline by the fact that software developers were forced to leave the European and American markets due to sanctions. Serchinform agrees with this assessment of the situation: the European and American markets for Russian software companies were difficult to sell before, and over the past year, interest in them from Russian companies has cooled even more, says the company's CEO Sergey Ozhegov.

A top manager of one of the major market players clarified that at least some of the European counterparties continue to show interest in buying Russian software, despite the sanctions: "I will not name the companies and categories of this software, but I can say that a number of Russian developers have already established structures formally unrelated to them abroad and continue delivery of their solutions."

However, mostly software companies are reconfiguring export channels, Russoft notes. First of all, we are talking about strengthening the role of the CIS, South and East Asia, and the Middle East. "South and East Asia attracts with the vastness of national markets. The largest in this macro-region are the markets of India and China. Interest in the markets of Africa, as well as South and Central America is also growing, but the chances of significantly increasing sales there in a short time are small," says the head of Russoft, Valentin Makarov.

Russian developers retain opportunities for international expansion, confirms Alexey Bogomolov, Director of the Transformation Strategy practice at Reksoft Consulting: "First of all, we need to focus on the most promising technologies. For example, Russian players have the opportunity to prove themselves in the niche of platform software for industrial artificial intelligence solutions: in global markets, the growth of this segment has exceeded 30%."