OREANDA-NEWS Current iPhone models, including the iPhone 16, have fallen in price in Russia by 10-15 percent due to the strengthening of the ruble exchange rate at the beginning of the year. Izvestia writes about this.

In light of the fall in the Russian currency at the end of last year, imported electronics and household appliances were previously predicted to increase in value by about the same limits.

Now, speaking about the electronics market as a whole, experts interviewed by the publication note that it will be possible to talk about reducing the cost of most items if the exchange rate trend continues for a longer period of time, since the shelves mostly still contain goods that were ordered earlier, with a more expensive dollar.

According to the source, shipping from China by sea takes two to three months, and planes carry only the most high-margin goods, which include smartphones. As a result, the turnover of imported goods can take up to six months, and their final price also depends on logistics, promotion costs and other factors, recalls Anton Fomin, head of retail projects at Marvel Distribution.