The Kremlin: There is a Huge Field of Opportunities Opening up for the Creative Industries in Russia
The politician gave the example of the Russian holding VK. According to him, millions of new users are now coming to the social network "Vkontakte". Novikov stressed that due to circumstances, VK found itself in a favorable position in the national market. Thus, VK managers must use this situation in order to make the new audience stay. The social network needs to show the users that it creates new tools for them, and that there are competitive services which can satisfy all their needs.
Novikov also noted that a similar situation is developing in the film industry and in the production of web series. "The world has changed, the field for Russian audiovisual services has been cleared", the politician said.