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  • Netflix didn't get the sales boost it hoped for
19.04.2016, 02:38

Netflix didn't get the sales boost it hoped for

Industry
OREANDA-NEWS. April 19, 2016. Netflix reported first quarter sales that fell short of analysts' estimates. The company also said it will gradually roll out higher prices throughout 2016, leading to a second-quarter forecast that also misses Wall Street expectations.

The company's shares plunged as much as 12 percent after the stock market closed, after falling to \\$108.40 during trading hours.

Netflix reported \\$1.81 billion in revenue for the first quarter; analysts had estimated \\$1.97 billion. The company also forecast \\$1.96 billion in sales for the current period, compared with estimates of \\$2.12 billion.

In January, Netflix said it had expanded into 130 additional countries, giving it a near-global reach. "In most of these markets, so far, Netflix is offered only in English and payment methods are limited primarily to international credit cards," the company said in a letter to shareholders. It plans to add more local languages, content and payment options in the coming quarters.

Netflix also said, as planned, it will phase out the \\$7.99 pricing that more than half of its US customers now pay per month, "with our longest-tenured members getting the longest benefits."

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