OREANDA-NEWS. Metinvest Group, an international vertically integrated group of steel and mining companies, participated in Made in Steel 2013, a major industry exhibition in Italy and one of the largest exhibitions in Europe. The event was held in Milan.

Exhibitors represented 312 companies from 54 countries; there were 10,900 people at the event. Participants included Metinvest clients from the shipbuilding, machine-building and construction industries.

Metinvest's delegation, headed by Sales Director Dmitriy Nikolaenko, Regional Development Director David Summerfield, and Metinvest Western Europe Commercial Director Roberto Re, was active at one of the largest presentation and negotiation events in the European steelmaking industry.

The Company's exhibition area was recognized as one of the best, receiving an award for "Best International Stand". The event organizers noted that Metinvest followed “international best practices; its stand was characterized by the elegance of its form, colors and scale.” It also noted innovative elements such as touchscreen monitors that allowed visitors to interactively familiarize themselves with the company’s activities.

"The European market, even during the crisis, found a way to develop international metallurgy as a whole,” said Nikolaenko. “The goal of our participation in this event is to study and implement best practices, and to establish conditions for cooperation with our European customers that will allow us to become their preferred supplier."

Re said, "We held more than 400 meetings with clients and customers of our products produced in Italy, Ukraine and Bulgaria. We arranged a number of deals and laid the foundation for further cooperation. We had a great opportunity to demonstrate that Metinvest is a reliable global partner and a single team focusing on our clients' needs."