OREANDA-NEWS. September 23, 2016. Advertising Studio will be showcasing partners and customers throughout Dreamforce this year. We’ll show how to make your advertising smarter and even more of a 1-to-1 marketing channel that uses data from all of your customers interactions, including your email mailing list, e-commerce transactions, customer service interactions, and B2B sales pipeline.

Douglas Weiss, Product Growth Team Manager at Facebook, will talk about our newly expanded partnership for Lead Ads. Facebook Lead Ads are a powerful tool that help  marketers overcome the challenges of reaching the right audiences and capturing intent from every potential customer. As we announced last week at DMExco, brands can now connect their customer acquisition campaigns with these ads directly into Sales Cloud so that sales teams can manage lead pipeline directly. In that announcement, Will Platt-Higgins, VP of Global Accounts for Facebook, said "Lead Ads help businesses efficiently reach and capture intent from every person interested in their services, and this integration with Sales Cloud makes it easy to follow up, gain new customers and manage those relationships."

Cedric Dupont, Product Manager at Google, will talk about how Marketing Cloud Predictive Audiences and Salesforce Einstein will make your search advertising more effective. With Predictive Audiences, you can automatically determine who your highest value customers are -- for example, those who are most likely to complete large e-commerce purchases with your brand. Then, with Advertising Studio’s integration with Google Customer Match, brands can increase their search advertising bids to those high value customers to ensure that the brand ads are front and center if your customers search for things that you sell. At the same time, Cedric will discuss how brands should use exclusion targeting to suppress ads people who have had a negative customer service interaction with your brand.

Jason Kelly, the President of LiveIntent, will talk about how marketers can take customer email addresses that they already have to reach more customers in the email channel, more often, without actually having to send more email. Sound like magic? It works by leveraging the power of your data stored in Salesforce Marketing Cloud to target ads in third party email newsletters.  

Finally, Matt Lattman, Senior Director of Marketing at Capital One, will bring a lot of these trends together. In his session, he’ll discuss how his team uses Facebook, Google, and Display advertising to connect their digital advertising with the rest of their marketing. Capital One finds new customers and engages with existing ones with personalized, relevant offers that drives their lead acquisition strategy at scale.

If that’s not enough, we’ll be offering live demos and hands-on training with Advertising Studio throughout the week!

Are you going to miss Dreamforce this year? Check out our webinar this week with LiveIntent!