OREANDA-NEWS Tyumen restaurateur, founder of the Maxim holding Lyudmila Nevidailo told how her company plans to adapt to price increases.

"The main principle that we will adhere to now is not just to raise prices, but to revise the menu in order to preserve the average price of dishes in each menu category as much as possible. What I want to say here separately. The course chosen by our chefs a few years ago to switch to local products has played into our hands today more than ever. In those establishments where 80% of the products are already local (for example, our coffee shops), adjustments will be minimal. In other concepts, where there are a lot of imported products, we are quickly looking for an alternative," Larisa Nevidailo said on her Instagram.

In the most difficult situation, according to the restaurateur, coffee shops will be in her holding.

"A separate sore point now is coffee. We thought that our coffee supply would be enough for two weeks. There are no other stocks. Coffee and raw materials, according to the forecast, may double in price. It is still difficult to orient on pricing policy, but we are trying to keep the bar on the cost not only for the coffee we have, but also for the entire menu as a whole. It is worth saying that coffee is sold not even at the dollar exchange rate, but according to its own pricing policy. Firstly, there was a coffee crop failure this season, and secondly, now there are difficulties with its supply," Nevidailo shares.