OREANDA-NEWS. The Groupe Les Echos, Le Parisien and Roland Berger are joining forces to create a unique range of services for equity for start-ups

  • Start-ups to benefit from increased visibility, strategic support and a vast network of potential customers
  • The Groupe Les Echos, Le Parisien and Roland Berger will invest EUR 15 million in services within the next five years
To accelerate their development, start-ups need visibility, strategic support and a large network. Media for equity is a core trend in the digital world, meeting start-ups' principal need for visibility. This model has already proven to be a success, particularly in Germany and Scandinavia. The Groupe Les Echos, Le Parisien and Roland Berger are now linking up to offer an extensive range of services to maximize business impact, while ensuring zero cash flow impact for start-ups. In exchange for shares in their capital, start-ups enjoy the opportunity to:
  • Further strengthen their visibility through access to advertising, service platforms and databases that can reach millions of potential customers and partners thanks to the Groupe Les Echos and Le Parisien print and digital media
  • Benefit from strategic support specifically tailored to their needs ranging from various areas such as marketing and sales, organization and processes to financing, growth and international expansion thanks to Roland Berger's strategic and industry expertise
  • Access a vast network of potential customers, partners and investors in France and internationally thanks to Roland Berger, its Terra NumerataTM partner ecosystem and Les Echos Solutions
Start-ups will be free to choose media or consulting services or a combination of both according to their needs.

The Groupe Les Echos, Le Parisien and Roland Berger to invest EUR 15 million in services

The Groupe Les Echos, Le Parisien and Roland Berger will invest a total of EUR 15 million in services over the next five years, offering start-ups preferential rates for advertising campaigns and consulting assignments ranging from 20% to 80% in order to help the start-ups significantly accelerate their growth. To set up this range of services, the Groupe Les Echos, Le Parisien and Roland Berger are together creating a company that will obtain shares in start-ups selected for their potential for growth and profitability by a joint investment committee. This company will invest EUR 300,000 to EUR 1 million in individual French start-ups or start-ups with plans to expand in France. It aims to open up to other partners over the medium term in order to expand the range of services for start-ups.

This company will be attending Viva Technology   from June 30 to July 2, 2016 and will offer the start-up chosen by a panel of experts from the Groupe Les Echos, Roland Berger and the digital world an advertising campaign worth EUR 100,000 in Les Échos or Le Parisien-Aujourd'hui en France, combined with strategic support from Roland Berger.

About Roland Berger

Roland Berger, founded in 1967, is the only leading global consultancy of German heritage and European origin. With 2,400 employees working from 36 countries, we have successful operations in all major international markets. Our 50 offices are located in the key global business hubs. The consultancy is an independent partnership owned exclusively by 220 Partners.

About Les Echos
Les Echos is the market-leading media for business news in France.
Les Echos reaches 7.5 million people in France, from executives to business leaders, investors and project owners. It offers them a comprehensive selection of news across daily press, radio and all digital media. Each day, the editorial teams of Les Echos decipher the stakes involved in the latest economic, political and international developments. They also look ahead to the future, covering the digital transformation that is taking shape for society and businesses. Alongside this, the Groupe Les Echos is developing a business services platform (Les Echos Solutions): events, shows, publishing, research, training, e-business, etc.

About Le Parisien

Le Parisien-Aujourd'hui en France is the national daily press market leader for paid general news, with over 360,314 copies sold each weekday and 2.4 million readers.
Every month, Le Parisien-Aujourd'hui en France reaches more than 18 million French people with a diverse range of news (international, national and local). This success has been built around its impartial editorial line and its support for readers in understanding today's and tomorrow's world.
Le Parisien also publishes Le Parisien Economie every Monday and the current affairs magazine Le Parisien Magazine every Friday.