OREANDA-NEWS  Sber awarded the 100 millionth participant of the Sberbank loyalty program, a resident of Crimea. Separately, the BEAC noted the 14 most loyal participants of the program in Moscow and the Moscow region, St. Petersburg, Yekaterinburg, Novosibirsk, Krasnodar, Samara, Ufa, Vladivostok and Astrakhan.

The participants were selected from customers who joined the Sberbank program at the start and have been actively using it for more than 14 years. All the awardees were presented with Sber smart speakers and certificates for the purchase of tickets through the Afisha ticket marketplace. The 100 millionth anniversary participant and his family were given a certificate for a vacation at the premium resort "Mriya" in the Crimea.

"The 100 million member mark has become a new milestone for us and an indicator of user trust. Every customer who uses the program is important to us. Thanks to personalization and cooperation with new partners, we will continue to expand the possibilities for using Thank You bonuses," said Sergey Isaev, Director of Sberbank's Loyalty division.